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Our Story

Every stitch has a story — here's ours.

Hands guiding fabric through a sewing machine
04Our Craft

Every stitch has a story.

What started as a single sewing table in our founder's garage is now a small team of artisans obsessed with one thing: making plushies soft enough, and sturdy enough, to become a child's lifelong companion.

  • Hand-finished stitching
  • Hypoallergenic, OEKO-TEX materials
  • Family-run since 2016
Read our full story

Our Journey

  1. 2016

    Founded on a single sewing table, hand-stitching bears for local craft fairs.

  2. 2019

    Grew into a small workshop, introducing our first woodland collection.

  3. 2022

    Reached 10,000 families and adopted OEKO-TEX certified materials sitewide.

  4. 2026

    40,000+ plushies shipped worldwide, still hand-finished one at a time.

Hands guiding green fabric through a sewing machine

Loved by families everywhere

4.9 average from 12,400+ reviews
The stitching quality is unlike anything I've bought before — it genuinely feels like an heirloom piece, not a toy.

Amelia R.

Austin, TX