Handcrafted since 2016

Softness
worth holding
onto.

Heirloom-quality plushies, hand-finished with hypoallergenic materials and stitched to survive a lifetime of hugs.

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A cozy collection of handcrafted plush teddy bears

4.9/5 rating

from 12,400 reviews

01Collections

Featured Collections

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The Woodland Edit

Rabbits, deer, and other forest companions stitched from brushed fabric in soft, natural tones.

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Baby's First Plush

Ultra-soft, safety-tested companions designed for tiny hands from day one.

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02Fan Favorites

Best Sellers

The plushies our community keeps coming back for.

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Brown teddy bear plush toy with hand-stitched details

Best Seller

5.0 (480)

Hazel the Bear

$54$68

New

4.8 (205)

Pip the Rabbit

$42

Handcrafted sock monkey plush toy on a brown panel

Best Seller

4.9 (312)

Clementine the Monkey

$46

4.7 (96)

Otto the Cat

$39

03Browse

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04Our Craft

Every stitch has a story.

What started as a single sewing table in our founder's garage is now a small team of artisans obsessed with one thing: making plushies soft enough, and sturdy enough, to become a child's lifelong companion.

Hand-finished stitching
Hypoallergenic, OEKO-TEX materials
Family-run since 2016

Read our full story

Loved by families everywhere

4.9 average from 12,400+ reviews

“The stitching quality is unlike anything I've bought before — it genuinely feels like an heirloom piece, not a toy.”

Amelia R.

Austin, TX

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Frequently Asked Questions

Everything you need to know before you order.

Softnessworth holdingonto.